March 22, 2006
What's the secret to successful web design?
well, as in many other cases, that depends on how you would like to measure your success. Are you interested in being noticed for your sleek coding and simplistic design? Or are you trying to show that you artfully master all the latest and greatest tips, tools and tricks of webdesign? Do you want positive comments on your website, or maybe even an award or recognition for your design? Do you measure success in number of visitors? Or perhaps you just are interested in the bottom line - how much money can you make on your website?
This article, The Surprising Truth About Ugly Websites, brings up the classic debate of form vs. function, and reminds us that in fact
a large part of our society is actually afraid of the Internet.
and that it is often this part of society that actually drops the dollars at various websites (often by bringing in ad money). So the bottom line here is actually not a big surprise - especially if you know a little something about the fundamental tenets of marketing - it's all about trust. The important part is determining your target audience and then figuring out the best way to earn their trust.
Posted by lara at March 22, 2006 12:05 PM
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